This article discusses 3 Quick tips to getting a business social media account started: planning, which platform to start on, and designing a social media schedule.
Social Media has become an important tool for businesses that are wanting to stay relevant in the ever changing world we live in. It is one of the best ways for businesses to connect with the people that love their brand, and also one of the key ways to reach a new audience or those who haven’t heard of your brand – yet!
Getting started with social media doesn’t have to be scary, expensive, or overwhelming. Following these 3 simple tips can help set up any business for success with their social media.
1. Start with a plan
The first step to creating social media for your company is to start with a plan. Without a plan, you will have no clear goal of what you are trying to achieve with your social media posts. When there is no clear goal, you are unable to measure your results or success. Make sure you take the time to create a solid social media plan as your first step. Doing this first step will ensure that your social efforts are supporting your specific business goals.
2. Decide which platform is right for you
To start, pick one social media platform that best fits your target audience. The major mistake most businesses make when starting their social media efforts is thinking they need to start on all the platforms at the same time. Think about it this way – there are only so many hours in a day. You could focus that time on making one platform run extremely well, or on 4 platforms that run poorly. What tends to happen is if one of your platforms starts to collapse, chances are the rest of them will as well. Research has shown greater results in the long run if you focus all of your social efforts on one channel to begin (we recommend Facebook to start).
Another common oversight is which platform your target audience uses. Don’t assume which social media platform your target audience is using. Many businesses think that they should skip over Facebook, however data shows that 84% of millennials still use Facebook.
3. Design your social posting schedule
Consistency, consistency, consistency! Once you start up your first social account, it is very important to plan out how often you will be posting content. Once you have chosen the frequency of posting, choose the days you are posting, and stick to it. Your followers will begin to expect your content once they have become accustomed to seeing you on their feed. Don’t underestimate the power of regularity. It can take as little as one missed or delayed day of posting for followers to be lost; people crave consistency.
All-in-all, social media is an integral part of the ever-changing world of business and can be a very challenging concept. Following the above 3 simple tips will get any business well on their way with their social media efforts. Now that the idea of starting up social media for your business isn’t so daunting…. Go open up that account and start creating!