Building a Social Media Strategy: Part 1 – Set Meaningful Social Marketing Goals

4 mins read

This article covers the first step in creating a social media strategy, which includes setting S.M.A.R.T goals related to social marketing.

So, you’re planning on starting the grand adventure of social media marketing for your business! You may be feeling a mixture of emotions from overwhelmed to excited. I like to consider a social media marketing strategy like a road trip. You start out by pointing yourself in the right direction with a destination clearly set out, you choose how you are going to get there, check in regularly to make sure you’re on the right track, and have some fun along the way! Starting from square one may seem daunting, and you may not have a road map to your social media destination; so we’ve created one for you. Here are 3 simple steps we have developed to help you create a strong social media marketing strategy. 

Set Meaningful Social Marketing Goals 

The first step in establishing a winning social strategy is to create your objectives and goals. Goals are key in being able to measure your success. For optimal success, each goal should be broken down into S.M.A.R.T goals: 

S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Time-bound 

Here is an example of a good S.M.A.R.T. goal: 

Post content daily on Facebook to increase our website traffic to 1,000 visits per day by the end of the quarter.” 

If you are needing ideas on what goals you can set, social media metrics provide important data you can look at. A metric is a type of data that allows businesses to measure specific aspects to help their success. These are examples of metrics to track:  

    • Engagement: likes, comments, shares, and clicks 
    • Awareness: Impressions, and reach 
    • Referrals and conversions: follows and subscriptions 

The above terms are used commonly when looking at your business analytics. Be aware of who is tracking your metrics and providing your data, as third parties may skew the data to show their value. For more information on social media metrics, read our 3-part series on Understanding Your Social Media Metrics. 

Let Your Social Adventure Begin!

There you have it – the first leg of the map to your social media adventure! With detailed goals and maybe even some fun along the way, you can construct a strong plan for your brand’s social media. To continue with the excitement of creating your social media strategy, check out the next article in this series “Building a Social Media Strategy: Part 2 – Research Your Target Audience”.

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