What is brand consistency? It is defined as the consistent delivery of a business’s message in alignment with their core values, mission, vision, brand promise, customer experience, and the elements of their
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In Part 1 of this series, we discussed the ways Colour Theory is important to your business’s identity and perceived personality, as people respond to colour instinctively and immediately. Now that we
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Many of us see and interact with colour every day, and many of us have emotional responses to different colours in different contexts. But what is this vivid rainbow, and how does
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YouTube is the world’s leading video website and is the second most visited website worldwide. With 2.3 billion active users every month, and increasingly more people using YouTube as a search engine
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To stand out in the market, businesses must clearly state what sets them apart from others. Although many of us would like to do everything well, we can’t be everything to everyone,
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There is a lot of thought and effort that goes into developing a company’s brand. Throughout all branding elements, it is important to maintain consistency in order to build trust through recognition,
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This article explains what a company’s mission statement is and also what it isn’t, along with examples of each. Why does your business exist? This is an extremely broad question that is
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Your company values communicate the “how” behind accomplishing your company’s vision and mission statements. Clear set values help your employees understand what your company stands for, which gives them guidance for their
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Brand consistency is the importance of maintaining the same delivery of the brand’s messaging over time. Your brand’s message is anything that portrays your company and the brand you represent; your logo
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Marketing and branding are both equally important to the promotion and success of a business. The boundaries between branding and marketing are often blurred, or even non-existent in some people’s understanding of
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