Creating Company Branded Items: Part 3.2 – Information to Include on a Business Card

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This article is Part 3.2 in our series on creating company branded items and explains information that can be included on business cards.

Picture yourself talking to someone about your business and what you do for work. Once the conversation has finished, one of the most common questions is “do you have a business card you can give me?” Business cards are one of the most classic items used to give people your business’s information. If someone asks for your personal information such as your phone number or e-mail, business cards provide a valuable opportunity to market your company. So, what should be included on the card? In this article, we explain the common information displayed on business cards.

If you missed Part 3.1 in the creation process of business cards in this series, it explains choosing a business card that is right for your company.

Information to Include on a Business Card

Choosing the information to include on your company’s business cards will depend on the information you think is important for current and potential clients to know. Different businesses will have different information that they deem essential for communication or marketing. For example, a business that is primarily online will definitely want to have their website visible and may even include their social media accounts.

Here is some of the common information included on business cards:

    1. Business Logo – While some may see this as part of the design of the business card, it still provides important information. Many people will recognize and remember the business by the logo they see. Visuals are powerful pieces of information!
    2. Business Name – It would be awkward to get a business card that didn’t actually say the business name. However, there is no need to have the name typed out if it is clearly displayed in the logo as a key piece of information.
    3. Name – The name of the employee that is handing out the card is a great way to personalize business cards. This may not be a necessary feature for all businesses, or all employees within the business. General cards for the business are also a great solution, or cards for a department within the business such as “Customer Care Team” or “Sales Division.”
    4. Title/Position/Department – This section will depend on what you consider important for your business. When creating a business card for a specific person, it is good to list their title or position, so people understand what the employee does within the company. If you are creating general business cards for a department or division, use the title of the division rather than a name. For example, for an employee it could say “Production Manager,” or for a department it could say “Sales Division.”
    5. Phone Number – This section could be the main office number that goes to an auto attendant or the front desk and can also have the extension listed to directly reach the staff member the card belongs to. Make sure to include the full phone number with the area code. Also include a toll-free number if your business has one so callers can avoid call charges if necessary.
    6. E-mail – List the contact e-mail that best fits the card for your company. If the company wants all e-mails going through a main contact e-mail such as “info@company.com,” then list that rather than the employee’s business e-mail. Alternatively, the staff member’s business e-mail could be listed for direct contact, or department specific e-mails could be listed.
    7. Address – This is the address for the company’s physical business location. Include the full address with the postal code, as there are many different map apps and websites used these days that sometimes list the address wrong or slightly off depending on where you are located or how new the building is.
    8. Website – It is valuable to include a company website if you have one. This will allow people to visit it for more information and may deter phone calls for general information such as business hours, or what products and/or services you provide. While phone calls aren’t a bad thing, it’s worth considering they also take up employees’ valuable time.
    9. Social Media – This is not a feature that you see on all business cards, however it is becoming more common with the rise of digital marketing through social media. If the business’s social media accounts are an important part of marketing, it may be worth considering these on the business card to direct people to the correct pages.
    10. Motto/Slogan – This is also an aspect that is not always included on business cards. Some businesses include their slogan in their logo, so it would most likely make it on the card with the logo. Short mottos or slogans can also be good to include on the business card, especially if the company is recognized by or wants to be known for their motto.

Information that Provides Value

As we have shared in this article, there are many pieces of information to consider to including on business cards. From generic to individualized business cards, the business information included could change. The logo, business name, phone number, e-mail, address, and website tend to be the most common information included on a business card, while the other aspects such as social media accounts or motto will vary depending on the business. When it comes time to choosing the information for your business’s various business cards, consider “What information will provide the most value to current and potential clients?”

Now that we understand choosing a card from Part 3.1, and what information can be included from this article, next up in this series will be Part 3.3: Designing Business Cards.

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