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Creating Company Branded Items: Part 3.3 – Designing Business Cards

7 mins read

In this final part on creating company business cards we explain different aspects involved in designing the cards.

Each business is unique. They have their own distinctive story, struggles to overcome, values, mission, vision, culture, branding, marketing style, and even personality. So, rather than going with a generic business card made from a standard template, why not make one that is one of a kind – just like your business! This final article on creating business cards explains the different aspects to consider when designing a card to represent your company.

If you missed the first 2 parts to creating a business card, make sure to check out Part 3.1 and Part 3.2 in this series on creating company branded items.

In Part 1 of this series, we explained the differences between an online provider and a local promotional company, and suggested some questions to ask when choosing your provider for company branded items. The same principles and tips apply when choosing between an online print company or a local print company. Keeping those options in mind for when it comes time to designing and ordering business cards, here are the other steps to create your business cards!

Designing the Card

Once the style and information to include on the card has been chosen from the previous 2 parts in this series, we can move on to designing the card! Before beginning the design process, it is important to know what company will be printing the cards, and who will be designing the cards. Depending on the print company and card style chosen, there will be different design options available for the cards. Many print companies will offer design services for a cost or will have a certain amount of time included for design within the pricing, such as 1 free hour. If you are doing the design in-house, make sure to get all the design specifications from the printer company to provide them with the finished file they require for print. It is also important to confirm the print options available for the cards such as font styles and colours available, stock of paper required for specific printing specifications, and whether there can be printing on both sides or not.

Here are some of the features to consider when designing business cards:

Logo

The first design aspect we recommend focusing on is the company logo. Here are some questions to consider when deciding on the logo:

    • How large can the logo be without taking away from the rest of the information?
    • Could the logo be on one side of the card BIG and bold, while the information is on the other side of the card?
    • Could a secondary logo, or just the icon from the full company logo be included on the side with information to add a visual?

Colour Scheme

Next is to choose the colour of the cards! Most print companies are able to match the specific colours of your brand, however there are some that offer pre-set colours which will reduce costs. We encourage going for your company’s official brand colours to maintain brand consistency. Here are some questions to consider when choosing colours for business cards:

    • What background colour will best represent the company’s brand?
    • What colour will show the logo best?
    • For the information being displayed, what font colour will show best on the background while sticking with brand consistency?

Font Styling

The next thing to consider is the style of the information bring printed on the cards! Choose a style that best fits your company’s unique brand. There are many options when it comes to displaying fonts including:

    • Letterpress – Pressed directly into the card, one of the oldest forms of printing in the world.
    • Embossing – Raised lettering, creates a raised texture.
    • Foil – Foil colour stamped onto the card, reflective metallics or vibrant colours.
    • Sparkle – Glittery and textured surface.

Placement of Information

The final stage of the design process is deciding where to place all the information you have chosen to display. When placing all the information on the card, you may decide to change what information you have decided on for it be more visually appealing – that is OK, it’s all part of the creative process!

Consider the orientation of the card if you have chosen a rectangular business card. Vertical, or horizontal? From there, lay out all the information, and play with the font sizing as well as styling. The most important information should be a larger font and can use styling such as bold for it to stand out more. This step will involve testing out some different placements, spacing, and styles to see what is most appealing to the eye while not taking away from the information itself.

Creating a Unique Design for a Unique Company

There are many aspects in designing a business card which offer the opportunity to create a unique card that represents your unique company. From the logo placement, to choosing a colour scheme, font styling, and placing the information, there are features that can be used to reflect the distinctive brand and style of your company. Our BIG piece of advice is to not rush the process just to get it done and get the information out there. Take your time, enjoy this creative process, and the result will be a wonderfully unique piece of art that just happens to also offer important information about your business!

Next up in this series will be Part 4: Envelopes

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