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Guide: Building Your Facebook Business Page

14 mins read
screen shot of facebook

1. Create your Facebook Business Page

Follow this link in your web browser to create your Facebook business page.

(You can also click on the “Create” button in the upper-right corner on Facebook to access the drop-down menu and select “Page”.)

You will now see two options for a page. Since you are creating a page for your business, select “Get Started” in the Business or Brand box.

Please note: You will need to sign in with a Facebook profile that your Facebook business page will be accessed through. The profile you sign in with will be the profile you need to sign in with to manage your business page, however your business page will stay separate from the personal profile you are signing in with.

2. Fill Out Your Business Information

You will be brought to the following screen:

Fill out the following information:

  • Page Name: This can’t be changed later on, so be positive about your page name. We suggest using your company name.
  • Category: You can add up to 3 categories here, which will help when people are searching for specific pages by category. This can be changed later on if needed.
  • Description: This is what will appear in the “About” section at the top of your Facebook business page. You have 255 characters to describe what it is that your business does. We suggest entering a strong mission statement here.

You will be able to enter your contact information and any other relevant information once you have created your page. Click “Create Page”. Yay – you now have a page!

3. Add your Profile and Cover Photos

Scroll down on the left of your screen, and there is now an “Images” section where you can add a profile and cover photo.

Your Profile Picture will appear as an icon each time you comment on a post or publish a post in the News Feed. We recommend choosing your company logo as your business page profile picture. The ideal size for your profile picture is 170 pixels wide by 170 pixels tall. Square dimensions are the best, however Facebook will crop it to a circle for ads and posts. Click “Add Profile Picture”, and a document navigator box will pop up so you can choose your photo file. If you are using your logo, a PNG file may give you the best results.

Your cover photo shows at the top of your Facebook business page. This is a great opportunity to display a visual element that supports your branding by drawing attention and provoking emotions from your visitors. Your cover photo can also be used as an opportunity to showcase current campaigns going on or products you are wanting to exhibit. The ideal size for your cover photo is 820 pixels wide by 462 pixels tall. Your cover photo will display differently depending on the screen it is being displayed on, or if it is on a mobile phone, however we have found the size above shows the best across all screens. Click “Add Cover Photo”, and a document navigator box will pop up so you can choose your photo file. You can hire a graphic designer to create your cover photos, or you can go the DIY route. If you are wanting to create your own cover photo, Canva is a highly recommended website that provides free design templates. Whichever you choose, make sure that your cover photo reflects your brand.

Pro tip: You can even choose a video or feature a slideshow as your cover photo!

Click “Save” at the bottom of the page on the left and you will now be brought to the main view of your Facebook business page.

4. Provide Info and Preferences

In the middle of your business page, Facebook displays some tips to “Set Your Page Up For Success” which you are able to follow step-by-step. Alternatively, you can access/edit this information at any time on the left-hand menu on your business page by selecting “Settings”, then “Page Info”.

Now that you have established your page’s identity, it is time to “Provide Info and Preferences”. Click this section to see the drop-down menu available. Here is the info you are able to fill out:

  • Website: This is where you provide your website URL. It is highly recommended to add this as social media is a great avenue for funneling consumers through to your website.
  • Location info: If you have a physical store, this is where you will share the address with customers.
  • Business hours: If you are only open certain hours, share them here.
  • Phone number: Share your business phone number where you would like users to contact you.
  • Messaging preference: If you prefer WhatsApp over Facebook messenger for a means of users messaging your business profile, this is where you can link your WhatsApp account.
  • Add a Page button: This is the action button that will appear below your cover photo. This is a great opportunity to get users to engage with you and take action! Some of the action buttons available include: Book Now, Start Order, Contact Us, Learn More, Shop Now, or Watch Video. All of these action buttons can be linked to your website where the information is displayed. Another great way to increase your website traffic through social media!

Please note: We will not be explaining the “Introduce Your Page” section in this guide as we are discussing how to create your page. These next steps would be done once you have your page created, are ready to go live and start posting.

5. Complete Your Page Information

Now that we have covered the basic information, it is time to take a deeper dive and complete all of your page information. On the left hand side of your screen under “Manage Page”, click “Edit Page Info”. A screen like the one shown below will open. If you scroll through this screen, you can see all of the information you are able to enter for your profile. A couple important areas to highlight:

  • Username: Create an easy username for your page! This will allow you to give a custom URL to your business page and will also make it easier for users to find your page when searching. Your username will appear under your page name as @_______. (i.e. @patsyspastries)
  • E-mail: Enter your general e-mail that you would like any current or potential customer to contact you at.
  • Service Area: If you provide service in only certain areas or want to show the wide range of your services, you are able to select up to 10 neighbourhoods, cities or regions to define your service area.
  • Temporary Service Changes: This is a section that has been specifically provided in case your services have changed or are disrupted.
  • Privacy Policy: Provide a website URL to link to your business’s privacy policy.
  • Products: Share more information about products you offer.
  • Price Range: Share the price range of your products and services. If you do not want this to limit the search results you will show up in, we recommend leaving this section blank.
  • Other Accounts: Here you can select from a drop-down menu of social platforms Facebook has provided to share your URL’s to your other business profiles.

6. Customize Your Page

After all that information you probably thought you were done, right? Yet, there is more! Facebook allows you to customize your page even further. On the left-hand side of your screen under “Manage Page”, click “Settings”. Now that you are in your Page Settings, click “Templates and Tabs”. You will now see the available settings you can scroll through as shown on the left. These settings are separated into 2 section that allow you to customize how you want your page to look and what you would like it to include.

Templates: The pre-set templates offer different layouts that you can select from for your page. Each template has a default layout, action button, and tabs. To preview the templates, click “Edit”, then select the template you would like to preview. If you would like to apply the template, click “Apply Template”.

Tabs: Here you can customize which tabs you would like displayed on your page. Even if you select a page template, you are able to modify the tabs. Each tab gives a description of what the tab will include for users. Simply click the toggle on the right-hand side of the tab name to select if it is on or off. If you would like to rearrange the order of your tabs, you can simply click and drag the tab name by clicking the following icon:

7. Grant Access to Page Collaborators

If you plan on using a social media team, you will need to assign your social media roles and grant access to the various people that will be collaborating on your Facebook business page. To add collaborators, go to your “Page Settings” and a click “Page Roles”. This page displays 2 sections:

  • Assign a New Page Role: Here is where you can assign new roles to your Facebook business page. There are 5 different roles to choose from, and each one is explained in detail as to what they are able to do within that role. You will need to invite the people that you would like to assign by their name or e-mail to search their Facebook profile. The people you are assigning will need to have a Facebook profile in order to access your Facebook business page.
  • Existing Page Roles: You will automatically display as the Admin for your business page. As you create roles, they will be displayed in this section. You can edit and remove roles at any time as the Admin.

You Did It!

There you have it, a completed Facebook business page. Now that your page is up and ready, you can start to provide engaging content to potential customers and watch your page grow into something brilliant! You can also download this guide in .pdf – Building Your Facebook Business Page.

Visit our Resource Library for all available downloads.

If you require assistance with any of the guides, forms or templates, please contact a BIG representative.

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