Marketing Archive

Calls to Action: Part 2

Calls to Action: Part 2 – Tips for Creating Strong CTAs

This article offers 5 tips for creating strong CTAs.
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Email Marketing: Part 3

Email Marketing: Part 3 – Function

This article discusses a few functional details as they relate to email marketing.
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Email Marketing: Part 2

Email Marketing: Part 2 – Subject Lines

In this article, we’ll introduce you to A/B testing and what it takes to write effective subject lines.
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Email Marketing: Part 1

Email Marketing: Part 1 – What It Is and Why It Works

In this article, we’ll talk about what email marketing is and why it works.
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Elevator Pitches

Elevator Pitches – Timely Conversations

This article discusses what an elevator pitch is, why it’s important and a quick step by step for building your own.
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Content Tips for Instagram

Content Tips for Your Instagram Business Profile

This article gives 4 tips on creating content for your Instagram business profile.
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Tips for Presenting: Part 4

Tips for Presenting: Part 4 – Following Up

This article is the 4th and final part of our series on presentations, and focuses on tips for following up after a presentation is complete.
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Importance of Brand Guidelines

Brand Guidelines: Why They’re Important

This article explains 3 main reasons why having brand guidelines is important for a business.
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Writing and Structuring: Part 4

Writing and Structuring Content: Part 4 – Editing

This article is written to discuss the importance of the last step in writing and structuring any content: editing.
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Empathy in Customer Service

Empathy in Customer Service

This article explains what empathy is, why it’s important for good customer service, and how it can be demonstrated.
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Writing & Structuring: Part 3

Writing and Structuring Content: Part 3 – Articles for the Web

This article is written to provide a layout for writing and structuring long-form articles for publication online.
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Focus Groups: Part 6.3

Focus Groups: Part 6.3 – Analyze the Results

This article explains the 4th and final step in analyzing the results of a focus group, which is interpreting and summarizing the findings.
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Company Branded Items: Part 3.1

Creating Company Branded Items: Part 3.1 – Choosing Business Cards

This article is part 3.1 in our series on creating company branded items and explains the process of choosing a business card that is the best fit for your company’s brand.
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Creating YouTube Content: Part 2

Tips for Creating Great YouTube Content: Part 2 – Production

This article is designed to provide some tips on creating great content for your business’s YouTube channel, and to discuss the 2nd step in creating that content: Production.
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Focus Groups: Part 6.2

Focus Groups: Part 6.2 – Analyze the Results

This article explains the third step in analyzing the results of a focus group, which is organizing and categorizing.
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Creating YouTube Content: Part 1

Tips for Creating Great YouTube Content: Part 1 – Planning

This article is designed to provide some tips on creating great content for your business’s YouTube channel, and to discuss the 1st step in creating that content: Planning.
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Company Branded Items: Part 1

Creating Company Branded Items: Part 1 – Online Provider vs. Local Promotional Company

This article is the 1st in our series on creating company branded items and explains the differences between ordering through online providers and local promotional companies.
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Focus Groups: Part 5

Focus Groups: Part 5 – Running the Focus Group

This is the 5th part in our series on focus groups which explains 4 steps to running a focus group.
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Colour Theory for Branding: Part 1

Colour Theory for Marketing and Branding: Part 1 – Why It Is Important

This article is the 1st in a series written to explain colour theory, why it’s important to your business, and how to leverage this information to create a brand for your business that will stand out from the crowd.
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Customer Surveys: Part 2

Customer Satisfaction Surveys: Part 2 – Providing the Survey

In Part 2 of this series on customer satisfaction surveys we explain different ways to provide the survey and include a downloadable customer satisfaction survey template.
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Focus Groups: Part 3.2

Focus Groups: Part 3.2 – Preparing to Recruit Participants

This article is part 3.2 of 6 in our series on focus groups and is the second step in preparing for recruiting the participants which introduces an invite card template.
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Values: What are they?

Values: What are they and aren’t they?

This article explains what company values are and what they aren’t, along with examples of each.
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Images for Your Business: Part 1

Using Images for Your Business: Part 1 – The Importance of Including in Brand Guidelines

This article explains 3 reasons why it’s important to include image use in your company’s brand guidelines.
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Customer Surveys: Part 1

Customer Satisfaction Surveys: Part 1 – The Benefits of Feedback

In Part 1 of this series on customer satisfaction surveys we talk about the benefits of receiving customer feedback.
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Steps to Creating a USP: Part 5

Steps to Creating a Unique Selling Proposition: Part 5 – Test the Impact

This article covers the 5th and final step in creating a Unique Selling Proposition, which is testing the impact of your proposition.
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Steps to Creating a USP: Part 4

Steps to Creating a USP: Part 4 – Make a Promise

This article covers the 4th of 5 steps on creating a Unique Selling Proposition, which is making a promise to your audience to assure the value your business has to offer. In this step you are creating the statement that combines the last 3 steps.
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Professional E-mail Signatures

Creating Professional E-mail Signatures

This article gives tips for using a professional e-mail signature consistently and explains the different aspects we recommend including within the signature.
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Focus Groups: Part 3.1

Focus Groups: Part 3.1 – Preparing to Recruit Participants

This article is part 3.1 of 6 in our series on focus groups and is the first step in preparing for recruiting the participants. This first step introduces a participant sign-up form template.
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Loyalty Programs: Part 1

Loyalty Programs: Part 1 – Why Should You Have One?

This article discusses what makes a good loyalty program and how it can boost your business’s revenue with good customer retention and advertising.
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Focus Groups: Part 2

Focus Groups: Part 2 – Preparing for the Focus Group

This article is part 2 of 6 in our series on focus groups where we will explain 4 steps to prepare for a focus group.
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Tips for Building Your Motto

Tips for Building Your Motto

This article covers 3 tips on building a motto for your company: Make It Timeless, Consider Your Audience and Make It Catchy.
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How to Create a Branded Template

How to Create a Company Branded Template

This article is a how to guide with 5 steps to creating a company branded template and also includes a downloadable template of a client facing document.
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Steps to Creating a USP: Part 3

Steps to Creating a Unique Selling Proposition: Part 3 – Identify Your Unique Solution

This article covers the 3rd of 5 steps on creating a Unique Selling Proposition, which is identifying how the solution you offer is unique from your competitor’s.
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Steps to Creating a USP: Part 2

Steps to Creating a Unique Selling Proposition: Part 2 – Solve a Problem

This article covers the 2nd of 5 steps on creating a Unique Selling Proposition, which is identifying the problem your audience faces and what kind of solutions you can offer.
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Focus Groups: Part 1

Focus Groups: Part 1 – Reason for Focus Group and Target Audience

This article introduces focus groups along with their value and is step 1 of 6 for our series on preparing and running a focus group.
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Steps to Creating a USP: Part 1

Steps to Creating a Unique Selling Proposition: Part 1 – Back to Your Basics

This article covers the first of our five steps on creating a Unique Selling Proposition, which is reviewing the basics of your business. There is also a downloadable template included with questions to help complete this first step.
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Building Your Company Values

Tips for Building Your Company Values

This article gives 3 tips to help with creating your company values. We have also included a downloadable template to help complete the recommended steps for building company values.
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YouTube for Your Business: Part 1

The Benefits of YouTube for Your Business – Part 1

This article covers the first 3 benefits of a YouTube brand account: Access to YouTube’s Traffic, Boost Search Results and Team Management.
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Keep Your Brand Consistent: Part 2

Keeping Your Brand Consistent: Part 2 – Brand Guidelines

This article explains how to keep your brand consistent through brand guidelines, and also provides an example of brand guidelines.
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Your Instagram Business Profile

Guide: Building Your Instagram Business Profile

This is a step-by-step written guide with visuals included on how to create an Instagram business profile.
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Tips to Keep Your Brand Consistent

5 Tips to Keep Your Brand Consistent

This article was written to provide you with a high level understanding of how to keep your brand consistent, through your Mission and Values, Brand Guidelines, Content, Fluid Adjustments and Corporate Culture.
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Branding Action Items Checklist

Branding – What’s It All About: Part 3 – Brand Identity

This article explains what your brand identity is all about, including your logo, colour palettes, fonts, photos, and illustrations.
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Your Facebook Business Page

Guide: Building Your Facebook Business Page

This article was written to provide you with the understanding of what an Employee Recognition Reward Program is, and a form template for you to use in your business.
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Creating a Simple PowerPoint

Guide to Creating a Simple PowerPoint

This interactive guide was designed to help walk you through how to create a simple PowerPoint.
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