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Marketing

Values: What are they?

Values: What are they and aren’t they?

This article explains what company values are and what they aren’t, along with examples of each.
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Images for Your Business: Part 1

Using Images for Your Business: Part 1 – The Importance of Including in Brand Guidelines

This article explains 3 reasons why it’s important to include image use in your company’s brand guidelines.
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Customer Surveys: Part 1

Customer Satisfaction Surveys: Part 1 – The Benefits of Feedback

In Part 1 of this series on customer satisfaction surveys we talk about the benefits of receiving customer feedback.
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Steps to Creating a USP: Part 5

Steps to Creating a Unique Selling Proposition: Part 5 – Test the Impact

This article covers the 5th and final step in creating a Unique Selling Proposition, which is testing the impact of your proposition.
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Steps to Creating a USP: Part 4

Tool:
Steps to Creating a USP: Part 4 – Make a Promise

This article covers the 4th of 5 steps on creating a Unique Selling Proposition, which is making a promise to your audience to assure the value your business has to offer. In this step you are creating the statement that combines the last 3 steps.
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Steps to Creating a USP: Part 4

Tool:
Steps to Creating a USP: Part 4 – Make a Promise

This article covers the 4th of 5 steps on creating a Unique Selling Proposition, which is making a promise to your audience to assure the value your business has to offer. In this step you are creating the statement that combines the last 3 steps.
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Professional E-mail Signatures

Resource:
Creating Professional
E-mail Signatures

This article gives tips for using a professional e-mail signature consistently and explains the different aspects we recommend including within the signature.
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Professional E-mail Signatures

Tool:
Creating Professional
E-mail Signatures

This article gives tips for using a professional e-mail signature consistently and explains the different aspects we recommend including within the signature.
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Focus Groups: Part 3.1

Focus Groups: Part 3.1 – Preparing to Recruit Participants

This article is part 3.1 of 6 in our series on focus groups and is the first step in preparing for recruiting the participants. This first step introduces a participant sign-up form template.
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Loyalty Programs: Part 1

Loyalty Programs: Part 1 – Why Should You Have One?

This article discusses what makes a good loyalty program and how it can boost your business’s revenue with good customer retention and advertising.
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Focus Groups: Part 2

Focus Groups: Part 2 – Preparing for the Focus Group

This article is part 2 of 6 in our series on focus groups where we will explain 4 steps to prepare for a focus group.
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How to Create a Branded Template

How to Create a Company Branded Template

This article is a how to guide with 5 steps to creating a company branded template and also includes a downloadable template of a client facing document.
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Steps to Creating a USP: Part 3

Steps to Creating a Unique Selling Proposition: Part 3 – Identify Your Unique Solution

This article covers the 3rd of 5 steps on creating a Unique Selling Proposition, which is identifying how the solution you offer is unique from your competitor’s.
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Steps to Creating a USP: Part 2

Steps to Creating a Unique Selling Proposition: Part 2 – Solve a Problem

This article covers the 2nd of 5 steps on creating a Unique Selling Proposition, which is identifying the problem your audience faces and what kind of solutions you can offer.
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Focus Groups: Part 1

Focus Groups: Part 1 – Reason for Focus Group and Target Audience

This article introduces focus groups along with their value and is step 1 of 6 for our series on preparing and running a focus group.
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Tips for Building Your Motto

Tips for Building Your Motto

This article covers 3 tips on building a motto for your company: Make It Timeless, Consider Your Audience and Make It Catchy.
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Steps to Creating a USP: Part 1

Steps to Creating a Unique Selling Proposition: Part 1 – Back to Your Basics

This article covers the first of our five steps on creating a Unique Selling Proposition, which is reviewing the basics of your business. There is also a downloadable template included with questions to help complete this first step.
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Building Your Company Values

Tips for Building Your Company Values

This article gives 3 tips to help with creating your company values. We have also included a downloadable template to help complete the recommended steps for building company values.
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YouTube for Your Business: Part 1

The Benefits of YouTube for Your Business – Part 1

This article covers the first 3 benefits of a YouTube brand account: Access to YouTube’s Traffic, Boost Search Results and Team Management.
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Keep Your Brand Consistent: Part 2

Keeping Your Brand Consistent: Part 2 – Brand Guidelines

This article explains how to keep your brand consistent through brand guidelines, and also provides an example of brand guidelines.
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Your Instagram Business Profile

Guide: Building Your Instagram Business Profile

This is a step-by-step written guide with visuals included on how to create an Instagram business profile.
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Tips to Keep Your Brand Consistent

5 Tips to Keep Your Brand Consistent

This article was written to provide you with a high level understanding of how to keep your brand consistent, through your Mission and Values, Brand Guidelines, Content, Fluid Adjustments and Corporate Culture.
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Branding Action Items Checklist

Branding – What’s It All About: Part 3 – Brand Identity

This article explains what your brand identity is all about, including your logo, colour palettes, fonts, photos, and illustrations.
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Your Facebook Business Page

Guide: Building Your Facebook Business Page

This article was written to provide you with the understanding of what an Employee Recognition Reward Program is, and a form template for you to use in your business.
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Creating a Simple PowerPoint

Guide to Creating a Simple PowerPoint

This interactive guide was designed to help walk you through how to create a simple PowerPoint.
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