Steps to Creating a Unique Selling Proposition: Part 1 – Back to Your Basics
Steps to Creating a Unique Selling Proposition: Part 2 – Solve a Problem
Steps to Creating a Unique Selling Proposition: Part 3 – Identify Your Unique Solution
Steps to Creating a Unique Selling Proposition: Part 4 – Make a Promise
Steps to Creating a Unique Selling Proposition: Part 5 – Test the Impact
This article covers the first of our five steps on creating a Unique Selling Proposition, which is reviewing the basics of your business. There is also a downloadable template included with questions to help complete this first step.
Business owners know how their products or services differ from others in the market; the challenge comes with communicating that in a clear, defined way to their customers. That’s where a Unique Selling Proposition (USP) becomes crucial. In order to set yourself apart from the competition in the market, it is essential to create a USP for your business that will be obvious, unique, and memorable enough for your target clients to see precisely what you have to offer!
Read our article Unique Selling Proposition – What Is It? for more information on what a USP is and why you need one for your business.
So, where should you start? Here is the first step in our five part series to help you create a Unique Selling Proposition for your business.
Back to Your Basics
The first step of writing a Unique Selling Proposition is to step back and take a look at the foundation of your business. Review the basics such as your vision statement, mission statement, values, business plan, marketing analysis, and your overall business goals.
Here are some important questions to answer to recap what your business is selling, who you are selling to, and why you’re selling it:
1. What products or services are you selling?
2. What need are you fulfilling with your products or services?
3. Who is your target audience?
4. What does your business excel at?
5. What is your most important customer-focused business goal?
These 5 questions are essential in creating and understanding what makes you unique.
Take Action Now!
Creating a successful Unique Selling Proposition takes time, care, and effort. Don’t leave this process until the end, even if it may seem intimidating. The first step, discussed in this article, is to go over the basics of your business and write down your unique qualities. Check back as we continue the next 4 steps in our series on creating a Unique Selling Proposition. If you are wondering the easiest way to get the ball rolling use our template and get back to understanding your basics!