This article covers the 3rd of 5 steps on creating a Unique Selling Proposition, which is identifying how the solution you offer is unique from your competitor’s.
Business owners know how their products or services differ from others in the market; the challenge comes in how to communicate that in a clear, defined way. That’s where a Unique Selling Proposition (USP) becomes crucial. In order to set yourself apart from the competition in the market, it is essential to create a USP for your business that will be obvious, unique, and memorable enough for your target clients to see precisely what you have to offer!
Read our article Unique Selling Proposition – What Is It? for more information on what a USP is and why you need one for your business.
So, where should you start? Here is the third step in our 5 part series to help you create a Unique Selling Proposition for your business: Identify Your Unique Solution.
Identify Your Unique Solution
In this step, focus on what it is about your solution that appeals to your customer more than the competition’s. Now that you have identified a problem your consumers are facing and the solution you can offer with your products and services in the previous step, it is important to emphasize how your solution differentiates your company from other solutions available in the market. The value you identify in this step will be one of the primary reasons your target customers will choose you over possible competitors.
In this step, we recommend researching your competitors in the market. You are then able to pinpoint the features you have in your solution that are not being offered by competitors. Focus on how your target audience will benefit from your solution, not the product or service itself. It can be the value and experience that the consumers are going to receive from products and services that will attract them to make the purchase more than the product or service.
Unique Solution for a Unique Statement
The first 2 steps we explained in this series are to go over the basics of your business and write down your unique qualities, research competitors when you have time, and then start to consider the problems your customers are facing. Completing this 3rd step in creating a USP will have you ready for creating the final statement. By identifying a unique solution to the identified problems, you will be able to have a unique statement!
Next up in this series is Step 4, which involves putting the first 3 steps together to make the promise and final statement.