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Focus Groups: Part 5 – Running the Focus Group

15 November 202130 June 2022
Marketing

Follow Our 6 Part Series – “Focus Groups” Focus Groups: Part 1 – Reason for Focus Group and Target Audience Focus Groups: Part 2 – Preparing for the Focus Group Focus Groups:

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Focus Groups: Part 3.3 – Preparing to Recruit Participants

1 November 202130 June 2022
Marketing

When companies want more information about their products, services, branding, or business, there are many ways they can conduct market research. Some may send out surveys with questionnaires, others may conduct interviews.

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Focus Groups: Part 3.2 – Preparing to Recruit Participants

25 October 20214 July 2022
Marketing/Branding

Before we get to the recruiting process for focus groups, it is important that we are well prepared to ensure the process goes smoothly. Once participants agree to join a focus group,

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Focus Groups: Part 3.1 – Preparing to Recruit Participants

20 September 20214 July 2022
Marketing/Branding

When beginning the recruitment process to form a focus group, it is important to prepare prior to starting the recruitment process. The first preparation step we recommend completing involves having some sort

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Focus Groups: Part 2 – Preparing for the Focus Group

13 September 20214 July 2022
Marketing/Branding

When organizing a meeting or discussion, preparation is one of the key factors to success. Success usually means that there was resolution achieved, or the goal was met. The same applies to

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Focus Groups: Part 1 – Reason for Focus Group and Target Audience

16 August 20214 July 2022
Marketing/Branding

The world of marketing is ever-changing and evolving. There are many aspects that go into developing a new product or service including demand and what type of audience will be most interested

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Compensation Letters: Part 4 – Addendum Letters

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