This article showcases the top three website builders on the market today, breaking down the pros and cons of each one and how they might assist your business.
In the age of the internet where everyone has a smartphone in their pocket, it is important for businesses to have an online presence. Aside from utilizing social media platforms, a great way to optimize your searchability and online availability is by creating your very own website. Since this is the internet, the options for building and customizing are endless, which can be overwhelming to some. Not to mention all the time, energy, and money it takes just to get a product you like and can be proud of, especially if your site acts as the face of your company. To help get you started, we’ve broken down the top 3 website builders– Wix, Squarespace, and Weebly –which are friendly to all skill sets whether you’re a drag-and-drop beginner or a coding expert.
An honorable mention goes out to the web builder WordPress, which powers 42% of the internet right now (2021). With this builder there are two routes you can take: first, wordpress.org which is completely free or second, wordpress.com which has tiered payment plans, pre-installed plugins, and dedicated support.1 The latter lends itself better to business purposes because there are more features included in their payment plans that will help your company grow in the long run, particularly when you start to receive feedback from customers on user interface.
Regardless if you are tech-savvy or not, the big, wide world of web design can be incredibly daunting, but there are ways to break it down into manageable pieces. Programs like Wix, Squarespace, and Weebly are great for introducing some of the basics of site building and customization. This can be incredibly beneficial if you do not have a lot of time or energy to spare trying to code your own website.
However, if you want complete creative control over your brand, a builder like WordPress is a great place to start as there are thousands of themes and templates to play around with to get that perfect look, as well as to streamline the user interface for online customers. Whichever direction you may go, establishing yourself on the internet will always be a great investment to connect with potential customers who haven’t had the chance to fall in love with your brand yet!
Download this resource Website Building – A Quick Comparison of 3 Website Builders.
1 Brandl, Robert. “The 16 Best Website Builders 2021: Each Tried and Tested.” Website Tool Tester. https://www.websitetooltester.com/en/best-website-builder/#Find_your_favorite_in_our_website_builder_ranking_table
2 Whitfield, Hannah & Willett, Natasha. “Compare the 9 Best Small Business Website Builders.” Website Builder Expert. https://www.websitebuilderexpert.com/website-builders/small-business/
3 Goodshore, Chloe. “Best Website Builders for Small Businesses 2021.” Business. https://www.business.org/services/website/best-website-builder-for-business/